Sense the transitions is a service design concept that enhances the in-flight experience for long duration flights by engaging passengers in multi-sensory and interactive ‘geo-tainment’. It proposes a video interface with pre-curated location-triggered video footage that engages passengers by making them realize the vast distances they’re traveling, and keeping them entertained and informed.
Scope: Service Design, User Experience, Interaction Design, Business Model
Team: Anna Louisa Peeters, Dorine Van Meeuwen
Awards: Crystal Cabin Awards for Best design (University Category) 2014.
A mobile-based product service system (app + mobile accessory) that enables an inter-office network for help and acknowledgement based on principles from positive psychology and theories on well-being.
It aims to improve organizational culture by forging productive and deep working relationships. It creates well-being by giving employees an avenue to create value in the lives of one’s who surround them. It relies on gratitude, empathy and the willingness to give to create happy working environments that boost efficiency and satisfaction.
Scope: User Experience, Interaction Design, Service Design, Business Model Innovation
Team: Santiago De Fransisco, Suwen Shen, Andrei Ganci, Youge Xiao, Eric Ringard
Daimler approached us to design a premium car rental product-service system for digital business travelers of 2030. In collaboration with the Society & Technology Research Group at Daimler AG, we focused on autonomous electrical vehicles. Driven by deep research in consumer behavior in the urban mobility market, we developed a business model and implementation plan around the design concept.
Scope: Strategy, User Experience, Interaction Design, Service Design, Design Research
Team: Andrei Ganci, Brian Baldassare, Philip Battin, Phil Brown
Conducted ethnographic and qualitative research to understand the mental models and information requirements of the non-technical end users of TopControl. Developed strategic directions for a more intuitive, explicit and user friendly feature in the software suited to the non-technical mindset which was simulated as a prototype, tested with end users and enhanced over trials.
Scope: User Experience, Strategy, Interaction Design, Qualitative Research, Ethnography, Prototyping & Usability Testing
Developed a new brand strategy and innovation portfolio for Kodak to help revive its lost brand equity in the B2C sector. Used the ‘Brand Driven Innovation’ method to design a new product-service ecosystem.
Scope: Strategy, Customer Journey, Branding, Service Design
Team: Florine Van Wulfften Palthe, Eva Frese, Dorine Van Meeuwen, Osman Ay
Award: Nominated top 4 among 20 groups in the final presentation
Red Wing Shoes, an American heritage shoe brand is planning the worldwide launch of its new summer shoes, the 'Stitchdowns' in Summer 2014. As a part of the New Product Commercialization course, we developed a global marketing and launch strategy for the Stitchdowns through e-commerce channels, covering the marketing mix elements within the context of the distinct brand values of Red Wing. This 5 minute video summarizes the key analytical insights and the resulting directions that were conceived.
Scope: Product Management, Marketing & Launch Strategy, Motion Graphics & Editing, Script Writing
Team: Chen-Hua Wang, Lisa Schmidt, Tony Ling, Youge Xiao
This is a method that enhances User Centered Design (UCD) by incorporating a persuasive cost justification tool in it to help eliminate the risk and ambiguity. It does this by tracing the journey of every insight that surfaces during UCD, and using randomized controlled trials to quantify the financial value generated specifically due to UCD initiatives. When used in combination with a business case, it creates a system of cost justification that is robust and trustworthy and hence more convincing to managers who employ it.
Scope: Design Research, UCD Methodology, Literature Study
Mentors: Dr. Froukje Sleesvijk Visser (Assistant Professor, TU Delft)
As a design manager with the Coffee Day company, I strategized directions for change by mediating between the directorate, branding team, architects and external consultants. Understanding teen psychology through qualitative research and ethnography to design a service that entices the target group was an important part of the role.
Scope: Design management, Service Design, Mass Retail, Qualitative Research, Ethnography
Mentors: V.G. Siddhartha (CEO, Coffee Day Company), Priyanka Shah (Sr. Project Manager, Coffee Day Company)
This installation is an artistic portrayal of the theme ‘Crystal’, a colour palette that was a part of ColourNext 2012, a colour trend forecast held by Asian Paints. It is made entirely using routed, sand-blasted and edge-lit acrylic with a minimal support structure made of stainless steel rods and a dismantle-able rubberwood base.
Scope: Installation Design, Graphic Design, Lighting Design, Sculpture
Designed a way-finding system for ‘Vivanta’, a chain of contemporary five star business hotel by the Taj group, along with the design of the individual directional and identification signages. The graphic language and careful selection of materials are intended to complement the avant-grade interior design language of the hotel.
Scope: Navigation Design, Industrial Design, Graphic Design
Kindling finer spirits, this is an assemblage of hand-crafted ambient night lamps. Each one of these lamps is a concoction of dexterously composed corrugated paper strips. This craft evolved over 3-4 months of experimental prototyping and eventually turned into a cottage industry that helped transform a bunch of illiterate rural youth into skilled artisans. These products were on sale at all the flagship stores of Fabindia, Good Earth (Mumbai and New Delhi), NIDUS (NID Ahmedabad) and TDW (Ahmedabad).
Scope: Product Design, Lighting Design, Entrepreneurship
For my bachelor's thesis project, I designed the 18,000 sq. ft. flagship store of the Indian lifestyle brand 'Good Earth' in New Delhi in collaboration with Lotus design. The project was about extending the visual idiom of the brand into an exquisite spatial experience and associating the mood of casual luxury and relaxed glamour to the brand Good Earth.
I worked for nine months on this project including 3 months of coordinating on-site execution. My contributions varied from brand analysis and space planning to designing retail graphics, displays and monitoring logistics.
Scope: Retail & Exhibition Design, Spatial Graphics, Space Planning, Logistics.
Mentors: Ankur Choksi (Design Lead, Lotus) , Immanuel Suresh (Activity Chairperson, NID)